Haruki Murakami again

sketch (will use paper cut out)

lino cut

• This brief took longer than I initially anticipated. I dwelled over the same designs for quite some time. I should instead develop particular designs that I want to make into covers and work with the typography. Some of the designs might work as a cover, with subtle text and emphasizing the illustrations. 

• Though the current question is whether the cover fits the context of the book. This is something I need to weigh in when fitting the illustrations into the given template.

I did a bit of animation wohoo!

brief storyboard

• I had a friend who does animation to collaborate with this project. They worked out the timeline and storyboard, which is very helpful. 

• The visual outcome has yet to be decided and will be worked along the way. Though working around the genre of the music gave more direction to how the animation will look. This would be the open-ended project, where we could be more experimental with the animations. 

Song: Unravel Me - Sabrina Claudio

Process behind the rotoscoping (the background will be the
next step)

What should I make?

I wanted to incorporate people and the society for this book cover since Norwegian Wood talks a lot about relationships and human connection on top of the themes of romance, politics and life. 

The challenge for this particular project is to be able to communicate his tone of voice and but also appeal to the audience. After all this is would become commercial. 

I have never done rotoscoping...

A LOVE LETTER TO THE ONE I MADE UP / מכתב אהבה לבחור שהמצאתי from Rachel Gutgarts on Vimeo.

Thom Yorke - Suspirium 

These are very sophisticated and well-crafted animations. Rachel Gutgarts' animation stood out amongst other rotoscope animations since they used screen print as the main medium. It is a clever way of creating through traditional media, which also suits the concept of their project. For this collaborative project, I have yet to sort out the main concept, story/narrative as well as aesthetic. As I think it plays a significant role in determining the tone and atmosphere of the animation.

Timetable

A time table for the year. I tried to plan it out as realistically as possible, though I spread it out between projects, there are still a few overlapping ones.

Extended Practice: Statement of Intent

For this module, I plan to develop my practice on working with commercial briefs and projects. I intend to work towards set briefs; creating illustrations with a communicative purpose through design and advertising. Though, alongside these briefs and client-based projects, I also aim to create some self-initiated work to build and strengthen my portfolio. I decided to approach my practice through digital media and develop my image-making skills even further. I plan on continuing to explore moving-images and gifs, which is something I am generally comfortable with and enjoy using. I am also considering animation or video making, perhaps through collaborative projects with other disciplines. This is something I am genuinely interested in, being able to work with other people and creative individuals. I personally think that I work best with solving problems and briefs as well as working towards the clients' needs. Since I intend on focusing on working with live briefs or client-based work, most of my investigation and contextual references would include company research, client background and the target audience, consumers. I am not too confident with writing my own briefs, though I would be more productive if someone would direct me. Though I would also set aside some smaller self-initiated projects, simply for creating art for the sake of it. This would provide some space where the work created are derived from personal interest and enjoyment. It would also showcase my identity as a creative practitioner. In terms of documentation, I would use sketchbooks for my roughs and designs as well as the blog to reflect and evaluate throughout the process. I will dedicate the first week to research and work with one project at a time. I allocated longer time for larger projects such as the D&AD briefs, since it would involve more research than the other projects. Also the more time given towards this project would allow room for crafting. Whereas the self-initiated projects and some smaller client briefs may not require as much production time. However, I expect some projects to overlap if it would deem effective towards the production of the projects.

List of Projects: 

Live Briefs

- D&AD: John Lewis, Heinz

- Student Design Award: Haruki Murakami book cover

Client Brief/Commission 

- Start Me Up: Branding 
- Collaborative animated short

Self-Initiated

- Line Stickers