Industry Research - Branding & Packaging
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| Event Branding - Chandesh Tk https://www.behance.net/gallery/41790161/Event-branding-template-An-essential-set-for-S73 |
Packaging
- Asian demographics: higher demand on packaging & retail due to tradition and what would generally be ingrained within society -customer expecation
- It is also considered as an additional touch of luxury
Branding
- Why: creativity and market value? An area where unique packaging/branding has a power advantage and significance in drawing consumer's attention. Also it can benefit on the production sales
- In a way it combines art enthusiasm with business knowledge
Things to consider
- Know it's purpose and meaning for the clients
- Eco-friendly options?
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| Event production, Branding/Identity - KastorandPollux http://kastorandpollux.com/honesthustle/ |
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| Illustrations by Dani Roche |
Japan and the art of packaging
Useful sites on marketing and branding
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