Project Boards & Summative Project Report

Reflection 4 - 25/02/19

What key objectives need to be done to fully realize remaining project/s currently in production? 

- Animation collaborative project

- Character/branding

- Personal projects: kiosk, youths in Indonesia

- Need to figure out where these images would exist? Apply these images to books, zines etc? 

- The kiosks could be triptych prints. Animate these images (slight movements, gifs) 

How has your work developed starting this module?

- Focusing more on personal work. 

- More confident in style/tone of work 

Does your portfolio of work currently represent your ethos and ambitions as a creative? 

- It represents your ethos: but your ambitions is to go into education so technically doesn't relate to that. 

Other comments. 

- Digital work is really successful

- Postcards of kiosks for Hanbury 

- I have been doing client-based work and live briefs, which I do not particularly mind but eventually it took a toll on myself, causing my work process to be stagnant at some point. I thought of doing a self-directed work to be able to just create and play without restrictions. 

- I think that I need to properly write up a brief for my self-directed project. With a set idea of what I want to do, it will be easier to plan out the remaining time before easter to work on my project. I need to consider what the project is about, what is it for and how images I can create within 7 weeks. I intend to create something that would be informative of my culture and the youth. I don't necessarily think that I want to create 'educative' illustrations. But if people come across my illustration, I would like to give the impact of making people look up about Indonesia.The second step is to decide the applications and where I can see my work in. Possible outcomes: Card sets? Postcards? Moving digital prints? Pins? Print on textiles? 

Reflection 3 - 28/01/19

Discuss ideas for projects to be undertaken for the remainder of this module.

• Time Management
• Prioritise choreo 
• Don't focus too much on a single project
• Animation is really strong - big work? 
• Norwegian Wood (the lino cut design) suits the theme

Is this the direction you want your work to go in? 

• Clients: commercial companies
• Correct pathway to possible prospect jobs

What next?

• Find a personal driven work. Find where your passion lies. 
• Monkey designs for client?
• Logo Design
• Establish project parameters

Other comments.

• Time management. It is crucial since there are various things running at the same time. With doing various brief simultaneously, I may be losing focus on creating work. I need to figure out where my passion lies, what I really enjoy creating and have a smaller project where it solely focus on self-initiated work. I need to find a project that I know I will be invested in and start deciding on what I would like to showcase in my portfolio.

Reflection 2 - 10/12/18

What has gone well?

• Paper cut is really good! Love the collage! The minimal design!
• Monkey character is really successful! Your character development is really strong. If you enjoy this continue it!
• Line stickers are really fun! 

What can be improved on?

• Consider combining mono print texture with paper cut out?
• Add colour to the monkey characters! Play with texture and different mediums
• Keep playing with the Haruki Murakami work: is there a way you can combine digital and paper cut? 

Discuss ideas...

• Look into other live briefs such as YCN? What about the collaborative project? 

Other Comments

• At this point I think that I should finish off the penguin book design and move onto the next project. I think I tend to overwork the piece and think too much about the final image. In terms of the collaborative project, I might consider submitting the work to one of the live briefs as it meets with the theme and guidelines. 

• I think that I have quite a few briefs to work towards, which I quite enjoy doing. Though after a few discussions, I think that I need to have a self-initiated brief or a self-indulgent project. Something I will be interested and invested in. I have been considering to create LINE stickers. Though the context have yet to be decided. I might want to scratch this idea and stick to an Indonesian-based project? I might want to incorporate more of my culture into my projects, which is something I am passionate  about. 

Reflection 1 - 12/11/18

Is your Proposal Viable?

• Don't work on too many briefs, several quick and short ones. Perhaps a longer one?
• Perhaps bring in a personal project? Something not client-based. 

What next?

• Just start think of ideas and creating, sketches, designs etc.
• Research 

Recommendations for research tasks. 

• Start with what you are most comfortable with: the Student Design Award (Norwegian Wood by Murakami)
• Look into Heinz, what is it about etc. 

Other comments

• Campaign, design related work: think about the client or audience. Where and who is this being showed to? 

• The next steps are just to do more research into the projects, the themes as well as the target audience. I need to have a good understanding of the intended audience to find the most suitable tone of voice and visual appeal. I should also start by making roughs and sketches done for the smaller briefs and projects. Just to kick-start everything. 

• So far, I could say that I work better with a set brief, that can be restrictive at times. Though I would also try making self-initiated projects, which would rather be small and quick to do. This would allow me to simply create things for the sake of creating and lets me showcase my own town of voice and practice. I am also open to more collaborative projects as I have done a couple in the past and I enjoyed working with people from other disciplines. Working as a team may be difficult at times, in terms of communication and sometimes clashing in ideas, but through collaborative projects, great work could be made. 

Statement of Intent: Revised

Original Statement: Link

(New) List of Projects: 

*links to specific projects posts

Live Brief

- Student Design Award: Haruki Murakami book cover Link

Client Brief/Commission 

- Start Me Up: Branding Link

- Collaborative animated short Link

Self-Initiated

- Made in Indonesia Project Link

   - Publication/art book about youths in Indonesia (through a local lense)

   - Sticker set

   - Gifs

Changes made: 

Live Briefs: I dropped the D&AD brief and decided to stick to the Student Design Award brief. I decided to focus on that and I felt that I lost focus on the other competition briefs that I initially planned on doing. 

Self-initiated: I decided to use the time for the other live briefs for a longer project. I suppose this is a project that would showcase more of my personal work. Instead of the initial plan of creating smaller self-initiated projects, I decided to create a bigger and longer one where I could just invest my time in and create. 

Who am I?

Slide 3

• I felt the need to do everything, not establishing strong skills/practice.

• I did not have enough confidence, constantly doubting myself and my practice. I tend to constantly think if the work I am producing is enough.

• It took two years to explore my interests and practice. Two years to figure out what I enjoy making. I did not have a complete grasp on my own practice.

Slide 4

• Work efficiency: Digital media. Mainly due to working remotely during the internship. Though I found out that I quite enjoy working digitally. 

• Cogiving - Bye Bye Plastic Bag: I learnt quite a lot interning with this organization. I discovered ways of building a community and business that had purpose behind it. I learnt about art and sustainability, entrepreneur-skills etc.

Slide 5

• Simple shapes: communicating effectively through simple shapes. (But I also want the audience to have their own interpretation of things, based on their own background knowledge.)

• Though at this point, I don't think that I am fixed with a certain aesthetic of tone of voice. This tends to be how I usually (naturally) work. 

Slide 6

• I am really interested in the creative industry, particularly the visual content marketing side. As well as the creative economy, which includes technology and social aspects. Concentrating around products and services that bears creative content, cultural value and market objectives. 

Slide 9

• Aspirations and goals: would be nice to work for a company or agency. I actually enjoy working for the creative aspect of corporate work (eg. marketing, advertising). I think that my practice could lead to a more commercial path. 

• I'd like to think that I am a simple person. I want to illustrate things I am comfortable with. Receiving praise is good, but I have come to understand that being able to accept oneself is important.