I decided to work with mythical creatures from our folklores and legends and create a more contemporary illustration out of it? This might be a more relevant imagery when promoting the festival and our culture.
mangkok ayam (chicken bowl) - tried to animate my lino print
Digital media?
This would be a more efficient and economical way of promoting the event in comparison to have printed posters. I imagine the moving posters could be showcased on screens, mobile phones or sent by email.
The next step is to work on 4 the designs/illustrations itself and then I could move onto trying to make gifs.
Friday, 20 April 2018
STUDIO BRIEF 2 - Research
EXISTING EVENTS
Thought Bubble - https://www.thoughtbubblefestival.com/
WE THE FEST - http://www.wethefest.com/
Looking through these festivals/fairs, it gave me the idea of creating designs for online platforms (aside from a digital poster) such as website banners. But also perhaps tickets or event guides that could be handed out during the event.
For this project I have been working quite closely with the event organizers. But from what I have experienced working with them so far was that they were quite restricting (understandable due to budget etc.), so I plan on doing more for this brief that expresses my own interests as well.
Sunday, 8 April 2018
STUDIO BRIEF 2 - Eko Nugroho, inspirations...
Mask 2, Embroidery and wire (2012) Eko Nugroho
I have been looking at Indonesian patterns and cultural motifs, which would be the main concept of my project. Though I am quite stuck on what part of those motifs or themes that I would focus on.
For now, I thought of doing something with people and the society. But it made me think that the target audience (which is generally non-Indonesians) might not understand the cultural references/relevance.
old stamps I found at home
Tuesday, 3 April 2018
STUDIO BRIEF 2 - Initial designs for ICAF
They wanted basic designs for their promotion (mainly for their social media and a few flyers) and I pitched in these few designs. They aren't the best clients since they have been quiet uncommunicative and unclear about what they want. But I thought that I would just pitch in a general concept and let them decide.
Tuesday, 20 March 2018
STUDIO BRIEF 2 - Group Crit & Things to do?
From today's crit I felt that I need to do more research into specific imagery or elements that may inform my designs as I don't want to simply create patterns without any meaning/purely serves as aesthetics.
That and I think working on actually creating and developing those imagery/elements may be a good way to start. Perhaps that way I could visualize what the designs might potentially be.
Thursday, 15 March 2018
INDUSTRY RESEARCH
I particularly looked into the merchandising and branding side, which is something I am interested in after researching into this industry. What I noticed is that it is quite audience/client driven as it generally caters to the consumers. Thinking about the design for any packaging or retail is essential for giving the product/company an identity as well as make things look appealing to the market.
In a sense, packaging and retail is a combination between art enthusiasm and perhaps general business knowledge. It is a very broad area as it covers a range of applying illustration, from homeware to beer bottle labels. This is rather a new market to me that I never really ventured into. But it is a possible platform to showcase illustrations.
I never envisioned my work applied to packaging, merchandising or retail and I personally think that it would be an interesting change. I may or may not enjoy it, but it is something I need to explore further.
The progress tutorial had been very helpful in terms of focusing my personal project. I am already taking part in a collaborative event (2-days exhibition/event) with the Leeds Indonesian Student Association. I would look most likely into event branding? Perhaps simply propose designs for their event, which would be their decision whether to use my designs or not.
After the discussion, rather then designing for print since it would require some budget, I could perhaps consider creating designs for digital platforms. Perhaps create a short animation that could be emailed to the visitors or perhaps place on the union's webpage? I really enjoyed creating the STING and it was something that I would like to continue further for this project.
Though I think that my next steps are to plan my days of research, testing and production. Also to be a little ambitious about this project.
Other useful sources
True Soul of Indonesia by Nicholas Berglund - https://vimeo.com/134298941
The Jungle Book poster by Daniel Danger - https://mondotees.com/blogs/news/new-poster-release-the-jungle-book-by-daniel-danger Short animation inspiration - Louie Zong
