STUDIO BRIEF 2 - Starting point

Le Petit Néant ID (2013) from Nicolas Ménard on Vimeo.

• The progress tutorial had been very helpful in terms of focusing my personal project. I am already taking part in a collaborative event (2-days exhibition/event) with the Leeds Indonesian Student Association. I would look most likely into event branding? Perhaps simply propose designs for their event, which would be their decision whether to use my designs or not. 

• After the discussion, rather then designing for print since it would require some budget, I could perhaps consider creating designs for digital platforms. Perhaps create a short animation that could be emailed to the visitors or perhaps place on the union's webpage? I really enjoyed creating the STING and it was something that I would like to continue further for this project.

• Though I think that my next steps are to plan my days of research, testing and production. Also to be a little ambitious about this project.

Other useful sources 

True Soul of Indonesia by Nicholas Berglund - https://vimeo.com/134298941

The Jungle Book poster by Daniel Danger - https://mondotees.com/blogs/news/new-poster-release-the-jungle-book-by-daniel-danger
Short animation inspiration - Louie Zong

Pool Vibes - Louie Zong, 2017

https://www.youtube.com/watch?v=HuCy-NUfibA

STUDIO BRIEF 1 - Live Brief 

• Initially I thought that this brief was rather simple and direct. Instead I found it quite challenging because of the lack of restrictions (quite vague) and responding to the requirements: design for the gallery and have it cater to children, adults and tourists.

• Though thinking about the content in particular was difficult. The planning itself took longer than actually creating the actual products. I found myself being rather selective of what to illustrate due to wanting to meet the brief requirements but also follow my own interests. Also I had to consider the fact that the illustration could be turned into a coloring poster. 

• I decided to particularly focus on the artists that are exhibited in their gallery rather than the artwork itself since it seemed more appealing and that it might be educative -enriching. This is more of a personal judgement, but I am not too keen on old paintings and majority of their collections are in their archive. Another challenge was inclusivity -providing a range of artists and makers as I discovered along the way that the artworks in the gallery are male dominant (as expected from pre-raphaelite paintings).

• But overall this live brief had mainly been for experience: developing my skills further, meeting deadlines and responding to design problems/briefs. It was worthwhile. I feel that I also should be more active within and outside the walls of the institution by taking in more opportunities such as live briefs or commissions. 

Industry Research - Branding & Packaging

Event Branding - Chandesh Tk 
https://www.behance.net/gallery/41790161/Event-branding-template-An-essential-set-for-S73

Packaging

• Asian demographics: higher demand on packaging & retail due to tradition and what would generally be ingrained within society -customer expecation

• It is also considered as an additional touch of luxury

Branding 

• Why: creativity and market value? An area where unique packaging/branding has a power advantage and significance in drawing consumer's attention. Also it can benefit on the production sales

• In a way it combines art enthusiasm with business knowledge

Things to consider

• Know it's purpose and meaning for the clients

• Eco-friendly options?

Event production, Branding/Identity - KastorandPollux
http://kastorandpollux.com/honesthustle/ 

Illustrations by Dani Roche


Japan and the art of packaging

http://www.euromonitor.com/packaging-industry-in-japan/report
https://www.vice.com/en_uk/article/xd573w/japans-excessive-packaging-fetish-299
Useful sites on marketing and branding
https://www.inc.com/joshua-conran/why-your-product-s-packaging-is-as-important-as-the-product-itself.html
https://www.forbes.com/sites/onmarketing/2014/07/23/the-five-things-product-packaging-must-do/#64c2e8ab3ac4
http://www.creativebydefinition.com/about.html

STUDIO BRIEF 2 - Project Proposal

Feedback!

• As my peers suggested I should keep testing out different media, however from the things I have tried so far, I am leaning more towards paper cut-outs and/or digital media. I thought that this was the most effective in terms of illustrating through shapes and block colors. I should now perhaps decide on three main designs to work on.

Researching - Artists, sculptures, craft, fashion 

Don't Look at the Finger (2017)
- short film by Hetain Patel

• The gallery's archive is a whole lot more beneficial for research as they provide more variety and selection of work, from ceramics to paintings. Something I personally wish were displayed more at the actual gallery. 

• A challenge I came across: there aren't as many female as male artists' works displayed in the gallery. This was something I should consider when composing the poster (to at least have some diversity) 

Roman Muradov - Digital Illustration: Drawing with shapes and layers

Roman Muradov - Illustration 2017

• After the previous module I really enjoyed the aesthetic of screenprints and it is interesting to see Roman Muradov producing similar textures and aesthetic digitally. I would like to further investigate his process of illustrating through digital media, simply using shapes and layers.